John Guest had an exceptional story, but its visual identity didn’t reflect its status as a global leader in push-fit plumbing. I directed a complete creative repositioning—building a modern visual system rooted in the company’s engineering heritage. From high-converting campaigns and a new digital microsite to an award-nominated exhibition stand, the overhaul transformed market perception and delivered instant commercial power: boosting sales leads by 80% and saving £13k in initial development.
/ client
JG John Guest
JG Speedfit
/ service
Branding, Advertising, Exhibition, Campaigns, Digital Design
