/ Hardeep Singh Panaser
/ technical toolkit
Design & UI
Adobe Creative Suite (InDesign,
Illustrator, Photoshop, XD), Figma,
Typography, Illustration.
Digital & Motion
After Effects, Final Cut Pro, WordPress,
HTML/CSS, Interactive Design, E-pubs.
Strategy
Brand Guardianship, Accessibility, Project
Management, Budgeting, POS & Packaging.
/ service offering
Brand Identity & Systems
Digital & UI/UX Design
Print & Packaging
Strategic Consulting & Audits
I’m Hardeep Singh Panaser – a senior designer, brand guardian, and founder of beardboy.
For over two decades, I’ve combined bold visual communication with hard commercial impact. From global names like Hasbro and Ted Baker to institutions like Brunel University, I design to solve problems and drive results – delivering over £100k in cost-saving in-house executions and campaigns that smash benchmarks with a 23.79% CTR.
Beyond the design, my unique background includes professional performance and comedy which shapes how I approach creative problem-solving. It has given me a sharp ear for narrative, an instinctive feel for audience connection, and a distinct edge when pitching ideas to stakeholders.
Great design should look exceptional, but it has to perform. Let's make yours work harder.
/ the studio
beardboy is an independent UK design practice founded on a simple principle: direct access to senior craft with zero agency bloat.
Operating as an agile studio means you collaborate directly with me from kick-off
through to final delivery – eliminating account management layers and unnecessary
agency overheads. For larger project scopes requiring specialist capabilities,
I assemble a hand-picked network of trusted UK collaborators to deliver
agency-grade output with independent focus.
/ specialities
logo & branding
A brand’s identity is its ultimate superpower. Custom logo builds, brand architecture, and sharp visual ecosystems designed to give your business a premium edge – whether you are a team of 1 or 100.
digital & web
In a crowded digital landscape, you have seconds to capture attention. High-converting landing pages, social media campaign assets, and functional web design built to communicate clearly and turn clicks into clients.
video & motion
The modern screen demands movement. Combining design expertise with dynamic After Effects motion graphics to craft cinematic explainer videos, animated advertising, and seamless digital displays.
packaging & print
Print is a tactile, premium experience. From high-impact editorial brochures and bespoke retail packaging to unboxing experiences, high-converting POS displays, and large-scale exhibition stands – bringing brands to life in the physical world.
image & illustration
When standard stock images fall short. From high-end retouching and composite image manipulation to bespoke illustration systems that inject pure personality into your brand.
/ expertise
Founder & Lead Designer – beardboy Ltd (2016–Present)
Delivering agile, agency-quality brand, digital, and packaging design for clients including Hasbro Games and fast-growing startups.
Senior Graphic Designer / Brand Lead – Brunel University London (2022–2025)
Led university-wide design strategy. Developed campaigns achieving a 23.79% CTR on Google Max and saved £100k+ by insourcing creative production.
Graphic Designer – John Guest Speedfit Ltd (2007–2015)
Directed print, digital, and exhibition strategy. Catalysed an 80% increase in sales leads and built award-nominated exhibition designs.
Freelance & Agency Roles (2005–2007)
Creative work for Ted Baker, Sotheby's, Troxy, and WD&P Design.
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