Brunel University needed a radical, high-energy shift for their student recruitment campaign. Given a single, powerful word – Brilliant – I built an entire visual ecosystem around it. Leveraging bold, high-contrast imagery and raw, inspirational photography, I redefined how the university speaks to future students. This wasn’t just a facelift, it was a total brand takeover. I drove the campaign through every single touchpoint, delivering a seamless experience across digital ads, out-of-home takeovers, exhibition spaces, dynamic video, and premium print collateral, including posters, brochures, and prospectuses. The ultimate validation? The campaign was nominated for the prestigious Heist Award for Best Student Recruitment Campaign.
/ client
Brunel University London
/ service
Recruitment Campaign
